The second event was held on the same day in Sydney (Australia), with the Captain of the Australian national cricket team since 2011, the famous batsman Michael Clarke, who also announced, through a press conference in a magnificent villa in Sydney at Darling Point, his appointment as a Hublot Ambassador. Genuinely won over by Hublot and the Art of Fusion, he will be the face of the new advertising campaign dedicated to this theme.
Cricket provides a perfect geographic complement to football, a field in which Hublot has established itself as THE partner, and THE reference luxury watchmaking brand. Football’s major events, including the FIFA World Cup™, and most prestigious clubs (Bayern Munich, Paris SaintGermain…) now bear the colours of Hublot, not to mention the many players who sport Hublot watches. There is also a perfect geographic complement with basketball’s NBA, with which Hublot has forged strategic partnerships to cover the whole of the US (within the east Miami Heat and their captain Dwyane Wade, and on the west coast the Los Angeles Lakers with the legendary Kobe Bryant).
Ricardo Guadalupe, CEO of Hublot, remarked “Hublot has once again proven itself as the first, unique, and different luxury brand to enter cricket. This incredible sport will round off our worldwide marketing presence, and help drive our development in countries with high commercial potential. I am delighted with this great collaboration that awaits us, and am very proud that the ICC has chosen Hublot as its partner.”
ICC Chief Executive David Richardson said: “As anticipation builds for the ICC Cricket World Cup 2015, the ICC is delighted to announce this new and exciting partnership with Hublot, a Swiss watchmaking brand, as the Official Timekeeper. Hublot has a strong reputation worldwide and we are delighted to welcome this luxury brand to our suite of commercial partners, and we look forward to working together over the coming months.” Michael Clarke – ‘Pup’ or “Clarkey” is the captain of the Australian cricket team. His domination since taking the reins of the Australian Test team sets him amongst the game’s most prominent men as a highly regarded ambassador for his country and the sport of cricket.
Since bursting onto the Australian cricket scene in 2003 at the age of 21, Michael has made a name for himself as a prolific run scorer against the world’s best bowling attacks, a master tactician on the field and a leader of a young national cricket team rebuilding after a series of high profile retirements.
In the test arena, Michael has notched up 27 centuries from only 105 matches – figures which only tell part of the story. It was his unforgettable, unbeaten 329* against India in Sydney in the 2011/12 season – and his four double centuries in a calendar year (2012) – that underlined his importance to Australian cricket. Those innings marked him as a batsman who is at his best when his back is against the wall, and will be a hallmark of his career as much as his aggressive attitude to run scoring.
If the team is desperate he has also been known to throw his arm over – with best figures of 6 for 9 against India in 2004. In addition to being named the 43rd Test Captain of Australia, Michael names his career highlights being a part of the first series winning test team in India in over 30 years (2004), The Ashes winning team of 2006/7, and winning the World cup in 2007 in the West Indies. Michael won the prestigious Allan Border Medal in 2005 for his exploits in an incredible debut Test season, won it in 2009, 2012 and again for a record equaling fourth time in 2013.
Michael also has his roots firmly grounded in suburban Sydney. Having grown up in Liverpool in the city’s south-western suburbs, Michael is a keen supporter of the West Tigers and still plays grade cricket for Western Suburbs.
“I am proud to partner with such a prestigious brand as Hublot. Being a keen watch enthusiast, Hublot is a natural choice for me. I feel honoured to partner with Hublot as an official brand ambassador and joining the team of other ambassadors as prestigious as Usain Bolt and Pele”.